Contents of Leads First
Leads First opens with its advance praise and Karl Hudson’s foreword, then runs through an introduction and 24 numbered chapters to the acknowledgements.
Transcribed from the book’s contents pages in the Google Books preview. Five entries that print with their punctuation at the start are shown with it at the end.
Front matter
Introduction: The Lead Generation Imperative
- The Personal Journey
- The Role of Lead Generation in Business Success
- Why Entrepreneurs Fail Without Mentorship
Chapters 1 to 24
1. Understanding Leads
- Taking Action Over Perfection
- What Really is a Lead?
- Quality Over Quantity: Why It Matters
- The Anatomy of a High-Potential Lead
2. Building Funnels That Work
- Awareness: Making That First Impression
- Consideration: Building Trust and Credibility
- Decision: Sealing the Deal
- Building a Funnel That Matches Each Stage
- Understand your position in the lead generation
3. Market Fit and Targeting
- Finding Your Niche
- Precision Targeting for High-Impact Leads
- Aligning Your Product with Market Needs
- Bringing It All Together
4. Organic Lead Strategies
- SEO: The Bedrock of Organic Success
- Content Marketing: Building Trust and Authority
- Social Media: More Than Just a Megaphone
- The Patience and Precision Required for Organic Success
5. Paid Lead Strategies
- Google Ads: The Powerhouse of Paid Search
- Social Media Ads: Precision is Key
- Keeping Track: CAC and ROI
- The Power of Combining Paid and Organic
- Strategic Uses for Paid Ads:
6. Become Omnichannel & Omnipresent
- Search Engine Optimisation Leads
- Local SEO Leads
- PPC Leads
- Retargeting Campaigns
- Social Media Leads
- Facebook Ad Leads
- YouTube Ad Leads
- Pinterest Ad Leads
- Instagram Ad Leads
- Twitter Ad Leads
- LinkedIn Ad Leads
- Influencer Marketing
- Content Marketing
- Email Marketing
- Webinars, Podcasts, and Conferences
- Holistic Approach
7. 7-11-4 Marketing Rule
- Hours of Interaction 7
- Touch Points 11
- Locations 4
- Why the 7-11-4 Rule Matters
8. Lead Generation Revenue Models
- Pay Per Lead (PPL)
- Pay Per Call Lead
- Pay Per Conversion
- Revenue Share
- Exclusive vs. Shared Leads
- Finding the Right Fit for Your Business
- Do You Qualify for No Risk Supply of Enquiries?
9. Leveraging Word Of Mouth Referrals
- Partnerships: Building Alliances That Drive Leads
- Creating Win-Win Relationships
- Reputation-Building: The Foundation That Attracts Leads
- Creating a Brand That Naturally Attracts Leads
10. Lead Nurturing for Retention
- Why Follow-Up is Everything
- Email Marketing: The Cornerstone of Nurturing
- Adding Personal Touches: Go Beyond Automation
- Converting Leads to Loyal Customers
- Add More Touch Points
- The Bottom Line
11. Building Lead-Driven Systems
- Why Systems Matter More Than You Think
- Real-World Challenges and Solutions
- Challenge 1: Resistance to Change
- Challenge 2: Picking the Right CRM
- Challenge 3: Data Overload
- The Power of Automation: Working Smarter, Not Harder
- Building for Long-Term Scale
- Integrating Tools for a Cohesive Workflow
- Quick Wins for Integration:
12. Data-Driven Decision Making
- Feedback Loops: The Key to Iterative Improvements
- Tools That Turn Data Into Decisions
- Turning Insights Into Action
13. Experimenting with A/B Testing
- The Process of Running an A/B Test
- Interpreting Results: Making Data Work for You
14. Why Entrepreneurs Fail in Lead Generation
- Mistake #1: Not Knowing Your Market Inside Out
- Mistake #2: Cutting Corners
- Mistake #3: Lead Segmentation
- Mistake #4: Failing to Follow Up
- Mistake #5: Going It Alone
15. Segmentation of Leads
- Domestic Carpet Cleaning vs Hotel Carpet Cleaners
- Lead Segmentation Software
16. Building a Lead-First Culture in Your Team
- Why a Lead-First Culture Matters
- Instilling a Lead-First Mindset
- Learning from the Pros: How Lead Generation Companies Can Help
- Creating a Culture of Continuous Improvement
17. Expanding into New Markets
- The Foundation: Research and Market Understanding
- Adapting Your Strategy for New Markets
- Building Partnerships and Local Connections
- Scaling Up: When to Go All In
- Common Pitfalls and How to Avoid Them
- Final Thoughts on Expanding into New Markets
18. Outsourcing and Delegating
- When to Delegate Lead Generation Tasks
- Signs It’s Time to Delegate:
- Choosing the Right Outsourcing Option
- The Art of Effective Delegation
- Common Mistakes to Avoid
19. Are You Even Ready For Leads
- Why We Cannot Accept Every Client for Lead Generation
20. Retention Over Acquisition
- The Art of Nurturing Existing Clients
- Cross-Selling and Upselling: Making the Most of Client Relationships
- Strategies to Retain Loyalty and Reduce Churn
21. Everything Flows Downstream from Leads
- The Leads First Mindset
- Lead Generation as the Starting Point for Growth
- The Evolution of Lead Generation: An Ongoing Process
- Lead Generation as the Catalyst for Business Success
22. Lead Gen Case Studies
- Negative Experiences in Lead Generation
- Positive Experiences in Lead Generation
- Remarkable Outcomes
- Resolved Complex Problems
- Successful Case Studies
23. About James Dooley
24. Make It Happen
- Your Next Move
- Free Strategy Report
Acknowledgements
The book closes with its acknowledgements. Back to Leads First.