Press kit
The cover, the book’s details and two approved descriptions of Leads First, ready to use.
Press contact: James Dooley’s contact page.
Cover image

The download is the front cover at full size, 1744 x 2616 pixels, JPEG, 221 KB. Use it whole: please do not crop or recolour it.
Book details
| Field | Record |
|---|---|
| Title | Leads First: Everything Flows Downstream After Lead Generation |
| Author | By James Dooley |
| Foreword | Foreword by Karl Hudson |
| Publisher | Independently published |
| First published | 18 December 2024 |
| Paperback ISBN-13 | 9798303896765 |
| Formats | Paperback, Hardcover, Kindle Edition, Google Play ebook and Audiobook |
| Award | UK Lead Generation Book of the Year 2025, as listed on jamesdooley.com/awards/ |
Approved short descriptions
Short
Leads First is James Dooley's business book on putting lead generation first: with steady leads, a business can raise prices, pick premium clients and scale.
Long, from jamesdooley.com
Leads First: Everything Flows Downstream After Lead Generation is a business book by James Dooley that sets out the Leads First principle, where increased lead flow lets a business raise prices, select premium clients and scale through automated systems. James Dooley is the sole author and uses the book to codify the lead generation approach behind PromoSEO and FatRank.
The long description is the Book description James Dooley publishes on jamesdooley.com. Back to Leads First.