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Press kit

The cover, the book’s details and two approved descriptions of Leads First, ready to use.

Cover image

Front cover of Leads First: Everything Flows Downstream After Lead Generation, by James Dooley

The download is the front cover at full size, 1744 x 2616 pixels, JPEG, 221 KB. Use it whole: please do not crop or recolour it.

Book details

Book details
FieldRecord
TitleLeads First: Everything Flows Downstream After Lead Generation
AuthorBy James Dooley
ForewordForeword by Karl Hudson
PublisherIndependently published
First published18 December 2024
Paperback ISBN-139798303896765
FormatsPaperback, Hardcover, Kindle Edition, Google Play ebook and Audiobook
Award

UK Lead Generation Book of the Year 2025, as listed on jamesdooley.com/awards/

Approved short descriptions

Short

Leads First is James Dooley's business book on putting lead generation first: with steady leads, a business can raise prices, pick premium clients and scale.

Long, from jamesdooley.com

Leads First: Everything Flows Downstream After Lead Generation is a business book by James Dooley that sets out the Leads First principle, where increased lead flow lets a business raise prices, select premium clients and scale through automated systems. James Dooley is the sole author and uses the book to codify the lead generation approach behind PromoSEO and FatRank.

The long description is the Book description James Dooley publishes on jamesdooley.com. Back to Leads First.